Director, Sales Marketing

Who We Are: 

NFP, an Aon company, is a multiple Best Places to Work award winner in Business Insurance. We are an organization of consultative advisors and problem solvers. We help companies and individuals around the globe address their most significant risk, workforce, wealth management and retirement challenges through custom solutions and a people-first approach. To learn more, please visit: https://www.NFP.com.

Summary:

As director of Sales Marketing, this role will be dedicated to driving marketing initiatives for NFP’s sales organization in North America. The primary focus of this role is to develop the marketing component of go-to-market strategies, drive large-scale sales initiatives across the company, and lead our portfolio of sales marketing campaigns including the oversight of impact reporting.

Working across our marketing team, this role will help facilitate the development of external revenue-driving campaigns and activities, as well as internal education for our sales force. In addition, you will support collaborate with our Chief Sales Officer, corporate development, sales enablement and sales operations teams. This role is critical in connecting our sales and marketing teams, and thus it is important that they have a strong understanding of both the marketing and sales process.

 

Essential Duties and Responsibilities:

• Lead role responsible for supporting, collaborating and driving sales marketing initiatives for our sales organization in the US and Canada.
• Key point of contact for Sales Operations team, including the CSO, distribution, sales enablement, producer recruiting and corporate development teams.
• Strategic owner of sales marketing campaigns, including:
• Oversee and track full portfolio of campaigns and ongoing measurement of impact.
• Go to market strategy development
• Lead discussions with core team to identify target audience, market, value prop, and making a recommendation on marketing approach
• Identify KPIs
• Collaboration with brand and digital marketing for the development of campaign assets and deliverables.
• Sales marketing analytics ownership, providing ongoing reporting back to marketing and sales leadership, in collaboration with the head of digital, brand and SEM
• Advise marketing managers across the team on optimal go to market strategy and how best to enable their marketing initiatives for sales teams.
• Partner with field marketing leader on regional sales marketing initiatives, campaigns and opportunities to broaden/nationalize across regions.
• Lead the marketing plan for joint sales initiatives between NFP and Aon, Connected Value.
• Collaborate with Sales Enablement on the creation of templated sales outreach, Sales Enablement kits, and ways to optimize producer marketing.
• Support of the sales and marketing tech stack, and how to optimize usage of tools
• Support integrated sales campaigns partnering with corporate development teams.
• Parter with sales enablement to establish, maintain and audit the lead handoff process from NFP.com and other campaigns.
• Manage and coach the sales marketing manager, who will report directly into this role.

 

Knowledge, Skills, and/or Abilities:

• Understanding of the sales process and stages of the buyer’s journey.
• Marketing plan/strategy/timeline development
• Previous Experience with These Tools or Similar Equivalent:
• Salesforce CRM
• Pardot – Marketing Automation Platform
• SalesLoft – Sales Engagement Platform
• LinkedIn Sales Navigator
• Event Marketing Management
• Industry Sponsorship Marketing Management
• Understands marketing project management process, workflow, and routing between client, brand and stages of creative production.
• Excellent oral and written communication skills
• Excellent working knowledge of Microsoft Excel, Word, Outlook, and PowerPoint

 

Education and/or Experience:

• A Bachelor’s degree in marketing, journalism, or related field
• 8-10+ years of marketing experience

 

Certificates, Licenses, Registration: N/A

 

What We Offer:

We’re proud to offer a competitive salary, PTO & paid holidays, 401(k) with match, exclusive discount programs, health & wellness programs, and more. Our PeopleFirst culture focuses on building and nurturing lifelong relationships with our employees because, at the end of the day, we exist to be there for others. The base salary range for this position is $90,000 to $126,000. The base salary offered will be determined by factors including, but not limited to, experience, credentials, education, certifications, skill level required for the position, the scope of the position, and geographic location. Actual base salary offered will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.

 

NFP and You… Better Together!

NFP is an inclusive Equal Employment Opportunity employer.